Search Engine Marketing and Paid Search
ATD Partners uses search engine marketing (SEM) to describe paid search campaigns. Our work includes campaign strategy, keyword research, ad copy, testing, monitoring and conversion tracking.
Paid search places advertising in a search environment. It differs from search engine optimization, which focuses on organic visibility.
Our SEM Process
1. Campaign Research
We evaluate the business and any current search ads. Keyword research and audience research help identify how the campaign should connect its message with relevant searches.
2. Launch
We set up the campaign's audience choices, ad groups and keywords around the plan. Bidding and launch decisions should reflect the agreed goals and campaign conditions.
3. Optimize
We review measures such as impressions and click-through rate, then adjust bidding and strategy when the evidence supports a change. Optimization is an ongoing decision process, not a promise of the highest return.
4. Analyze
We explain campaign performance and identify what the team can learn from it. The aim is to make the next decision clearer, including where the message, targeting or measurement may need attention.
Paid Search Services
Our SEM services include:
Campaign strategy and execution.
Keyword research.
Campaign restructuring and monitoring.
A/B testing.
Ad copy creation.
Retargeting.
Conversion tracking.
Discuss which components are appropriate to the campaign. A list of available services does not mean every component belongs in every plan.
Measurement and Reporting
Paid search can generate impressions, clicks and defined conversion actions. These measures should be interpreted in relation to the business objective, the reporting period and the action being counted.
A campaign that generates clicks has not necessarily generated qualified leads or profitable sales. Reporting and analytics helps put those distinctions into context.
Frequently Asked Questions
On this site, SEM refers to paid search campaigns, while SEO focuses on organic search visibility through website content and technical improvements. ATD Partners offers services in both areas.
Evaluate performance against agreed campaign goals and defined conversion actions. Click-through rate and conversions are among the measures we review, but clicks alone do not establish business success. Confirm the reporting scope and timing for the campaign.
Drive targeted traffic with search engine marketing
- 75%
- When surveyed, 75% of users say that search ads help them find what they are looking for.Source: Google
- 12B
- On Bing alone, there is an estimated 12 billion searches made each month.Source: SMA Marketing
- 80%
- Paid search ads can increase a brand's awareness by as much as 80%.Source: WordStream
Elevate your brand visibility on top search engines
Build a SEM Plan
Bring your business objective, current search activity and the action you want a visitor to take. That gives the planning conversation a practical starting point.
Discuss search engine marketing and paid search
Bring your objective, audience brief and current media needs. We reply by email to scope the work that fits your team.
- Address
- 1800 E 4th St
Austin, TX 78702