Turn Social Posts into Display Ads
Turn existing social posts into display or video ad creative. ATD Partners' social display format uses the content of a social post as the starting point for an advertising experience beyond the original post.
This is a creative adaptation service. It is distinct from paid social campaign management, which concerns planning and running paid placements within social platforms.
No cost, high performing ads
- No production costs
- 5X more effective
- Enabled audience amplification
- Use across display, video & CTV
Start with Existing Content
A post that communicates the brand clearly can provide a useful creative starting point. Review the image or video, the message and any social proof in the context of the new campaign.
Content that worked in a social feed still needs to make sense in an ad. The audience should be able to identify the brand, understand the message and recognize the next step without needing the original conversation around the post.
Adapt the Message and Call to Action
The format combines existing content with a campaign-focused presentation and call to action. Keep the destination aligned with what the ad promises.
Before choosing the content, establish who owns the assets and which elements can be reused. Permissions for photography, video, quoted comments and other third-party material should be addressed as part of the creative discussion.
Watch the format in motion
Example creative: how a social post can be presented inside a display or video placement.
Example creative. It illustrates the format, not a measured outcome.
Creative and Placement Are Separate Decisions
Adapting a post does not automatically determine where the ad will run. The final asset needs to match the specifications and capabilities of its intended placement.
Programmatic media buying is a related media-planning topic, not another name for social display production. Creative scope and media scope should be defined separately.
Frequently Asked Questions
Tap into the top social networks
Explore the Format
Bring the posts you would like to reuse, the campaign objective and the intended next action. Explore other creative experiences to compare the role of social content, virtual tours and weather-related visuals.
Discuss turn social posts into display ads
Bring your objective, audience brief and current media needs. We reply by email to scope the work that fits your team.
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Austin, TX 78702