Digital Out-of-Home Advertising
Digital out-of-home (DOOH) advertising uses digital screens in physical settings, including billboards and transit environments. ATD Partners includes DOOH in its digital media offering for agencies.
The setting is central to the channel. A screen's surroundings, the time available to see a message and the creative's readability all shape the planning conversation.
Leveraging strategic partnerships with industry leaders like Vistar Media, we amplify your brand's visibility and engagement across diverse landscapes. Our collaboration ensures your message resonates powerfully with targeted audiences, driving both brand awareness and recall to new heights.
Formats and Environments
Digital billboards and transit screens bring advertising into places people move through. Unlike an ad on a personal website or app session, a placement can be visible to multiple people in a shared setting.
Plan for that environment. A message that makes sense on a personal screen may need a different hierarchy when it is read at a distance or while someone is moving.
Planning and Context
A DOOH brief should connect the campaign objective with the intended geography, setting and timing. Screen availability and the surrounding context matter more than a general promise to appear everywhere.
Media strategy and planning helps put those decisions in the context of the broader campaign. The role of DOOH should be clear alongside other paid-media channels.
Harness the future of advertising with DOOH
- 69%
- After seeing a street level digital ad, 69% of viewers took some sort of consumer action.Source: Nielsen
- 47B
- By 2029, the DOOH advertising market size is projected to increase by 46.79 billion.Source: Mordor Intelligence
- 51%
- Companies that have invested in DOOH ads have reported an average increase of 51% in monthly revenue.Source: Statista
Watch the format in motion
Digital out-of-home places a message where people move: billboards, transit and shared settings.
Example creative. It illustrates the format, not a measured outcome.
Creative and Activation
Review the message, branding and next action against the selected placement's requirements. Readability and relevance should guide the creative discussion.
Digital presentation can support changes to creative, but the options for a campaign depend on the selected screens and buying arrangement. Establish those details before building a plan around dynamic behavior.
Measurement Considerations
A playback on a screen is not the same as a count of unique people who saw or remembered an ad. Ask what a reported measure represents and how any audience estimate was produced.
Connect delivery reporting with the campaign objective. It does not, on its own, demonstrate that the advertising caused additional sales.
Explore DOOH for Your Campaign
Review the intended environment and message with your media team. Learn about programmatic buying as a related buying concept and reporting and analytics for interpreting campaign evidence.
Discuss digital out-of-home advertising
Bring your objective, audience brief and current media needs. We reply by email to scope the work that fits your team.
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