AdTours: Interactive Virtual Tour Ads
AdTours bring a virtual tour of a venue or attraction into an interactive ad. Instead of showing only a still image, the creative lets people explore a space through the tour experience.
ATD Partners presents AdTours as one of its creative ad experiences. The format is designed to introduce a place within an advertisement; it does not replace the venue's website or an in-person visit.
Powered by Threshold 360 - AdTours are interactive cross-platform units that allow users to engage with your business. Let potential customers and visitors take an immersive tour of your space.
Immersive high-performing ads
- 10x more tour interactions
- Choose from one of our 20 templates or work with us to create a custom ad tour
- Interactive cross-platform units that let potential customers take an immersive tour of your space
How AdTours Work
The virtual tour is the central content of the ad. The surrounding creative gives that experience context: what the place is, why it is relevant to the campaign and what the viewer can do next.
An AdTour and a conventional display ad can share a campaign objective, but they ask for different kinds of engagement. Exploring a tour is an interaction with content—not confirmation of a booking or visit.
Creative Inputs and the Tour Experience
Start the creative discussion with the venue, the tour content available and the intended destination for the ad's call to action. Review whether the tour represents the experience the campaign is promoting.
The scope should distinguish adapting a tour into an ad from creating the tour itself. Tour production, hosting, supported placements and content rights need to be addressed for the specific project.
Reading an AdTour Example
An example can show how a tour fits within an ad and how a viewer moves from the surrounding message into the experience. Evaluate whether the venue and next step remain clear throughout that interaction.
A demonstration illustrates the format. It does not establish a campaign's interaction rate, bookings or return on investment.
Try the format yourself
A live example of the ad unit. Tap the creative to explore it the way an audience would.
Discuss an AdTour
Bring the venue details, available tour and campaign objective to the conversation. Compare our creative formats to decide whether a tour, social content or weather-related creative best fits the message.
Discuss adtours
Bring your objective, audience brief and current media needs. We reply by email to scope the work that fits your team.
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