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Paid Social Advertising for Agencies

Paid social advertising uses paid placements within social platforms to introduce a brand, invite engagement or support a defined conversion goal.

ATD Partners works with agencies on paid social strategy, audience planning, campaign launch and creative refinement. The channel and message should follow the campaign's purpose.

Our Paid Social Process

  1. Strategy

    We craft a paid social strategy around your goals and brand persona. Define the objective before choosing how the campaign should appear or what action the creative should invite.

  2. Targeting

    We examine audience segments, opportunities and customer needs to inform the plan. Audience research helps frame the questions behind channel selection.

  3. Launch

    We launch campaigns on the platforms selected for the plan. The audience, message and intended action should remain aligned as the campaign moves from strategy into delivery.

  4. Enhancement

    From social copy to graphics, we refine the creative in response to performance information and relevant changes in audience behavior.

Channel and Audience Planning

Make social advertising part of a clear business brief. Building awareness, inviting a conversation and generating a lead are different objectives; they should not be evaluated as though they were the same outcome.

Channel selection should consider where the intended audience is active and whether the platform fits the message. No platform is the best choice for every brand or objective.

Team planning social channels

Creative That Invites a Response

Copy and visuals should work together to make the message recognizable and the next step clear. Review what the ad asks people to do and whether the destination supports that action.

If the starting point is an existing social post that needs adapting into display or video creative, explore social display ads. That is a separate creative format, not another name for paid social management.

Frequently Asked Questions

Paid social uses paid placements on social platforms. It differs from organic social activity, such as publishing posts and earning shares, and from adapting social posts into display creative.

Paid social media is a powerful tool for your business

75%
When surveyed, 75% of users say that search ads help them find what they are looking for.Source: Google
12B
On Bing alone, there is an estimated 12 billion searches made each month.Source: SMA Marketing
80%
Paid search ads can increase a brand's awareness by as much as 80%.Source: WordStream

Uncover the best platform for your brand’s voice

  • Meta
  • Instagram
  • Pinterest
  • TikTok
  • YouTube

Discuss Your Paid Social Plan

Bring the campaign objective, audience brief and creative needs to the conversation. Explore reporting and analytics to frame how performance will be reviewed.

Start the conversation

Discuss paid social advertising

Bring your objective, audience brief and current media needs. We reply by email to scope the work that fits your team.

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1800 E 4th St
Austin, TX 78702

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