Creative Ad Experiences
In a digital world saturated with content, standing out requires more than clever copy or eye-catching visuals. Creative experiences give an audience something to explore within the ad itself.
ATD Partners' formats include social posts adapted into display or video ads, virtual tours within interactive ads and weather-related creative effects.
AdTours
Integrate a virtual tour of a venue or attraction into an interactive ad. The tour gives the audience a way to explore the space within the creative.
Discuss the available tour, the campaign objective and the intended next action when evaluating the format.
Weather-Triggered Ads
Use weather context as part of the ad's presentation. Rain, snow and fog are examples of the visual effects shown for this format.
The creative and the weather conditions it responds to should be considered together.
Make an impact
- 84%
- 84% of consumers say they are more likely to remember a brand after an experiential interaction.Source: MarTech
- 53%
- Interactive content sees approximately 53% higher engagement than static content.Source: Outgrow
- 33%
- Consistent presentation of a brand with the help of design can boost sales by 33%.Source: LucidPress
Try the format yourself
A live example of the ad unit. Tap the creative to explore it the way an audience would.
Explore the Examples
Example creative shows how a format can present a message or interaction. It is not a case study or a promise of engagement or sales.
Start with the content you have and the response you want the ad to invite. That helps distinguish which experience fits the campaign.
Discuss creative ad experiences
Bring your objective, audience brief and current media needs. We reply by email to scope the work that fits your team.
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Austin, TX 78702
Social Display Ads
Create ads with social content that communicates your brand clearly. Existing posts and relevant social proof can provide a starting point for the creative.
The post is adapted for an advertising placement, with a message and call to action suited to the campaign. This differs from managing paid campaigns within a social platform.
Explore social display ads.